“Printable and included with the gift” is a physical card message delivered with the gift and this feature is only provided in certain items such as flowers and fruit baskets. When placing an order, please refer to “View an example of a printable message” “Give it a personal touch” is an online message that giftee can check when you deliver the order gift link. You can add moving images, photos, videos, etc. with your message. Please refer to the image example below.